New Media Specialist

Job Purpose

Support the convenience retail and energy services marketing operations calendars and campaigns

Essential Duties and Responsibilities include the following. Other duties may be assigned. 

Demonstrates dedicated commitment to our COMPANY PURPOSE of being "More Than You'd Expect" by exceeding the expectations of all those that we serve. 

WORKPLACE SAFETY is the responsibility of all associates.  You are responsible for working in a safe manner by abiding by safety policies, procedures, and expectations, and by notifying management promptly of any unsafe conditions or concerns.

 Maintains commitment to our Customer Promises by demonstrating "TEAMWORK AND POSITIVE ATTITUDE" and will apply its meaning and purpose with all others, including but not limited to, employees, customers, and vendors.

Contributes to a CREATIVE and INNOVATIVE work environment by sharing ideas and suggestions that will enhance results of a particular process or function, job or department, or overall company.

Duties performed will require working independently or as a member of a team.

 Daily website maintenance and management

Web development site design, development and reporting is a plus

Website content creation to achieve the highest level of SEO (including writing, and publishing blog posts)

Manage e-mail campaigns

Reporting on analytics, conversions and performance

Write and schedule press releases

Create and manage social content

Build up social pages organically through Facebook, and interaction on Instagram, Twitter, LinkedIn, etc

Create video content for web & social media

Take and edit high resolution product pictures

Analyze data to help create social media marketing campaigns

Create paid social content and create target audience lists based on analytics data

Support marketing efforts: email campaigns, promotions, etc.

Develop and administer social media marketing and advertising campaigns for Company brands

Creating and managing all published content (images, video, and written).

Monitoring, listening, and responding to users in a "Social" way while cultivating leads and sales.

Developing and expanding community and/or influencer outreach efforts

Overseeing design (Facebook cover image, profile picture, thumbnails, ads, landing pages, Instagram profile, etc.).

Designing, creating, and managing strategic promotions and targeted Social ad campaigns.

Create and manage a content calendar

Collaborate with Marketing & Communications team to ensure social media strategies complement other marketing strategies and campaigns

Monitor and stay up-to-date on trends in social media tools, applications, channels, design, and strategy.

Develop marketing plan for social media sponsorship opportunities for create new revenue

Assist with graphic design as needed

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 Must be a strong writer

Experience with WordPress or Squarespace

Working knowledge of email marketing

Strong communication and project management skills

Creative problem-solving skills

Highly organized and detail oriented

SEO: 1 year (Preferred)

Social Media Marketing: 1 year (Required)

Content Creation or Graphic Design: 1 year (Required)

 Education and/or Experience                                                  

Associate's degree (A. A.) or equivalent from two-year College or technical school; or six months to one year related experience and/or training; or equivalent combination of education and experience.

EOE/Minorities/Females/Vet/Disabled